Starting and developing a new business is a challenge for people who do it. Perhaps most people think it is not something extraordinary because they are accustomed to doing it, but for a beginner of course this is a thing that really requires thought and concepts are mature in the implementation. Everything must be planned perfectly, so that the results obtained later will also be in line with expectations.
One of the most promising businesses and always has its own charm for many people is the clothing business. As one of the main human needs, the clothing business of course will never be quiet from the buyer. But it is of course directly proportional to the number of business people in this field who also never deserted, if many opportunities then of course there will also be many competitors who try to use it.
Being a beginner in the clothing business world does not always have to be coupled with the fear of tight competition, we can still be successful in that field if we can make a good business plan and be able to run it smartly.
Starting Business with Small Capital Even Without Capital
Below are the steps we can take to run a business in the field of clothing:
1. Start a Business by Being A Reseller / Dropshipper
Many people always assume that capital is the biggest obstacle in building a business. It may be true, but not entirely true, because there are many options you can take to overcome the problem of capital limitations and one of them is by becoming a reseller or dropshipper clothing.
Without capital? Yes, of course we can do business without capital. Here is just our marketing expertise we need to rely on, so forget about production problems, capital procurement and more. We can start a business into a reseller / dropshipper by looking at some of the points below:
- Finding the Right Product Supplier
This is the most important step to take. Choose and cooperate only with good and reliable suppliers. Make an initial cooperation with some reliable suppliers and then we can choose only the best supplier just as long-term business partner.
- Building a Good Relationship with Business Partners
The next step we need to do after finding the right supplier to be a long-term business partner, then there is nothing wrong if we establish a good relationship and closer to them. If there is a chance, come and stay to their place of business, this of course makes our business relationship will be better and smooth in the future because many things and problems in our business that we can discuss with them. It can also be seen as a form of our sincerity in working with them.
- Selling with Smart
As a businessman engaged in marketing, it is fitting we have a sniper strategy in that regard. Take advantage of existing technology to support the smooth running of our business, use social media tools such as Facebook and Twitter as a container for promotions. Make no mistake, many successful people do business only by relying on both media. We can study the online marketing system as a support tool for our business, including: Search Engine Optimization (SEO), Social Media Optimization (facebook, twitter, Instagram), and Paid Traffic Source that will make our product marketing can run smoothly and flooded with orders . In this phase, we can save and save some money that we can use later as business capital.
2. Start Building Your Own Store
Once the capital we have is about sufficient for a real business venture, then the next step we have to do is to open a store and make a stock of his own clothes there. At this stage, marketing through online media must still be executed, but the difference we will have stock of goods and physical store itself. We will need at least one employee in the operations because at this stage we will handle the receipt of orders, procurement and even delivery of goods to consumers.
It is important for us to master the science of inventory management as well as finance. We must record the stock of goods and even all matters relating to the issue of expenditure and income of money made. It is also important to keep the financial management wisely and save the capital to build a bigger business in the future.
3. Start Your Own Production
As a growing businessman, we certainly want to level up and learn everything related to our business. After studying in detail about the procurement of materials, production stages, stock management and financial and marketing systems are good, then the next stage we can do is to make their own production. This stage will promise greater benefits and, of course, coupled with greater business risk, so make sure we are fully prepared when deciding to do this.
4. Pioneering Partnership System
At this stage we can breathe a little relieved because when starting to be in this position, then the business that we lakoni has exceeded the stage of production itself. That's an achievement that deserves thumbs up, considering we started almost without capital.
Start building a clothing partnership system by creating 3 categories of cooperation as below:
- Distributor Packages for partners in large enough quantities
- Agent Package for cooperation in moderation
- Reseller package for purchase in small quantities
Make sure every unit of production and marketing we can run well and smoothly in meeting every demand from consumers. Work harder because the bigger the business, the bigger the resources we need to run it.
Starting Clothing Business For Those With Capital
Of course it will be very different if we are going to start a clothing business by having some money as initial capital, then we do not need to be a reseller or dropshipper to simply collect some business capital to do so because we can start by opening a clothing store directly and immediately start the business.
Here are some tips we can do to simplify our steps in starting a business in the field of clothing:
- Do a Market Survey
The first step we must do is to look at the business opportunities that we will run clothes. Conduct market surveys and examine the conditions of business competition and the opportunities that we will face later, this is very important as an anticipation of the risks that we will bear in running our business.
- Determine the Type of Clothes to be Sold
After doing the survey, then we need to determine in detail the type of clothing that we will make the product in our business. There are basically a lot of options we can take, such as just selling clothes in certain segments, such as baby clothes, teen clothing, work clothes, men's suits and other types.
- Select a Strategic Location
Another thing that is not less important is about the location where we will open the clothing business. This is one of the decisive factors for business success that we run, so make sure to choose the best and most strategic location.
- Find the Right Supplier
It's good we do not produce their own clothes that we will sell, this is to minimize the risk of losses that we will bear, considering we must see the development of the business first for some time to come. To play it safe, find and work with some of the best suppliers in our clothing business.
- Have a Great Promotion Strategy
Do not run a business with a mediocre marketing system. We have to do a series of precise promotions to attract many consumers to our store. Besides through the internet, we can also do direct promotion in our store by giving special offer to the first customer, giving discount to buyer the umpteenth, or make our store look as attractive and as comfortable as possible for the consumer.
- Give the Best Service
The buyer is the king, then always give the best service to our customers. Many experts think that most customers will return to the same store because they are satisfied with the service in the store. So a discount is not always a top choice for people when shopping, but the service they get is the thing that most will be remembered by them.
Patience and Abstinence
To be able to achieve the success that is dreamed in building a business selling and buying clothes, it takes a long process and not infrequently very winding. All that can be passed with a struggle and strong patience. Face all the challenges that come to you on the way to success without giving up and in the end you will enjoy all the effort with pride.
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