Running a home-based business at first is considered less 'prestige', whereas if it is exercised its potential is huge. Some of the world's companies also start from a seriously managed home business. Google itself also started from the business in the garage. The ease of running the operations that can be done from home gradually make this business began a lot of devotees. If you observe from various online business forums like dozens of online business groups on Facebook, forums like Ads-id, Kaskus and many more have thousands members with nominally fantastic deals. From this home-based business started, a business that is run from home, both offline and online business.
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Start Your Home Business from Now |
Like the professional business competition, not all home-based business success with the business it pioneered. Often unfocused, a desire to get rich quick, less impatient, make beginner home-based businesses often change business models and lead to failure and laziness to rise again. This is where the main problem of this home-based business. Are you part of a failing and lazy start-up businessman? Or maybe part of a long-time businessman who did not develop as well? Check out the secret description of the following 30 home business success tips:
Start and Do Only
Before opening a business, there is so much thought to prospective beginner home businessman. Capital from where, what kind of management and the most important products that will sell sold or not. Various business feasibility analysis conducted finally led to open cancel for fear of the results of many minus the analysis. The key to opening a home-based business is "Start and Do Only."
1. Create a Good Work Environment
Corporate culture becomes its own added value for the survival of the company. Start building a corporate culture in your home-based business. The work environment is influenced by the behavior of its employees and also the supporting infrastructure such as office equipment, room design, and so on. Start by making your office space as comfortable as possible and of course as a new venture, the design of the office space must be affordable in terms of cost.
2. Manage Finance Professionally
Often home-based businesses are not developed even bankrupt not because the product is not sold but caused by cash flow arrangement is not good. Financial management may be chaotic if there is no clear separation between personal money and funds for business. The action of investing and taking the debt should be clever not to when the short-term debt matures precisely to finance long-term investment. A good expenditure and income record keeps the business cycle under control.
In managing finances, the most important thing is to record transactions in and out of goods, making records of income, orderly in managing accounts payable. These financial records are known as income statement, balance sheet and cash flow statement. These three important reports must be understood by the business owner and can be made in a simple form in accordance with the scale of home-owned business. To make it also not too complicated, and can be studied autodidak. The balance sheet report shows the records of all assets and liabilities. The Income Statement contains income records and business expenses so as to indicate the business profit or loss in the recording period. The cash flow statement records incoming transactions of corporate funds that are important to monitor in order to avoid negative cash flows that can make the business stop. Remember, that cash flow is the life of a business. Without positive cash, the business will stop. Here the importance of the treasury especially treasury oversee and adjust the cash flow position to remain positive.
3. Strong Team Form
Own business from home has many temptations. A sense of great eagerness, ups and downs of sales that can lead to frustration, effort never grows. Therefore a solid team is needed. Without a strong team, you will only work on your own that will make you quickly desperate to face the dynamics of home-based business. It's good that you form a team with different abilities and complement each other. Do not forget the character of the team members must also be rhythmic to avoid team splits only because of the momentary ego of its members.
4. Work in Places That Make You Productive
Although the business from home, sometimes business owners feel bored and monotonous if constantly being in the same place. There are times when you need to improve either the business location, business cycle, or even the person who runs the business. In principle, place people in the most productive position. If the person is getting saturated in his position immediately do a rotation for refreshment so that business productivity remains well achieved.
5. Working On Your Business, Not In Your Business
This wise advice has a deep enough meaning. Working on a business means that you must focus on financial, marketing plans, vision and strategy, and systems and processes that provide the infrastructure for business development to grow and sustain. Do not get as a business owner, just stuck on a business routine like focusing only on the product or service delivery. Daily operational routines are better done by your employees alone, while as the owner focuses on the vision ahead.
6. Have Attitude That You Work from Home, Not at Home
The result of the effort is often the manifestation of what the business actor thinks. Working from home does provide convenience and flexibility in work, but keep in mind that many home-based business actors because it is too relaxed business seems unprofessional. Although working from home, but emphasize to all team members that they are not at home but they should think that they are basically working in the office rather than at home.
7. Produce the Best Product in Your Business
Many beginner businessmen who are confused to open any business because so many businesses that already exist. Taste-I think all types of businesses already there who wrestle, just want to open what business and imitate who. In starting a home business, ATM principles (observing, copying and modifying) are fine. And it's better than opening the idea itself but has never been tested by others and ultimately result in business not road and even loss.
Not everyone is able to make the right choice on the first try. Be honest with yourself about your work habits and what keeps you excited about working before you decide to start a business from home. This is called passion. Successful business usually starts from a strong passion for a product that you want to sell.
8. Do not Underestimate Branding
Branding, or brand-making is the life of a product that will or has been sold. Branding is the most important thing when building an identity for your company. A brand is designed and built to convey the message clearly, builds trust and credibility of your business, ties your customers emotionally, motivates buyers, and also secures buyer loyalty.
9. Create a Priority Scale
At the beginning of starting a home business, your time and activities are widely used to introduce and market the product. Along with business development, when your product starts to be known to the public, sales tend to increase, a problem usually arises when business owners are overwhelmed by an ever-increasing order. If not anticipated, this could interfere with customer service. To address this, home-based business owners must have a plan based on a priority scale.
10. Having a Production Reserve
Anticipating emergency conditions such as disruption of production processes such as damaged engines, or power outages is essential. There are many ways you can do such as having a subcontractor who can supply the product during an emergency with a product quality equivalent to your business product so that it can still produce. In addition to subcontractors, you can also make a backup by setting up a generator in case of power failure.
Important Note Building a Home Business
Success is often characterized by big business, abundant turnover, many employees with good prosperity and of course stunning profits. This is fine, but it is too ideal to be dreamed of in the near future from a home-based business that has just been pioneered. Successful success is not a goal but a process step to go through. Every stage of business from opening an office, recruiting employees, until the sale is a success. Success must be achieved every day. Homeowners can learn from each process. By learning from the process, home-based business owners can continue to make improvements to succeed in the next stage.
11. Secure Your Digital Business Assets from Lost Risk
One of the important assets of the business is digital data. Although only class of home-based business, but business records must be recorded neatly in the computer so it is easily monitored at any time. Be careful in storing business data. Do not get accessed by unauthorized people. Family members also need to be kept out of this important data if they are not interested. Do not let for lazy or unintentionally make the lost home business data erased. In essence, home business should be managed separately with daily activities outside the home business.
12. Careful Creating Jobs and Recruiting Employees
Employees are the company's most valuable asset. Employee recruitment process can start from creating job advertisement. Many companies are opening job vacancies but do not include job descriptions that will be done by applicants and this of course will make applicants to be hesitant to apply for job vacancies, especially if your business is only a class of home-based business. Usually home-based businesses are only looking for employees around the house or known only. But as the development of home-based business, especially if the business is online-based, then the recruitment of professional personnel needs to be done.
13. Create Good Communication
There is interesting research from one of the survey institutes that mentions that more than 50% of a business fails from bad communication. False communication may occur in the internal employees or with external parties such as customers or suppliers (suppliers). Wrong delivery of goods, products that are not in accordance with the specifications requested, complaints due to products sold by marketing is not in accordance with the media campaign, and so forth, is a real manifestation of bad communication culture that occurred in the company. If you can not meet directly, then communicating via email and phone especially, it is very important to do regularly.
14. Efficient in Home Business Operations
If you need investment in a home business, adjust your investment with debt that will mature. Do not misbehave financial so negative cash flow occurs. For new businesses, try to be efficient in operating expenses. Some business activities that can be controlled to be cheaper are coordination meetings and budgets for promotion. Coordination can be done through online communication, can be in the form of chat group internet messaging or mailing list. While promotional costs are better directed into marketing using agents for cost efficiency.
15. Avoid Feelings of Isolation that Affect Creativity
Working from home sometimes makes us isolated and stressful. If this happens in a row, it can turn off the creativity of our efforts. To overcome this problem, business owners and employees should be diligent in joining various community groups. In addition to avoiding feeling isolated, joining a community group can add a marketing network for business owners. Slowly but surely, this activity can improve the business and quality of life of employees who work on the home business.
Pay attention to business legality
Opening a home business sometimes sounds pretty simple. But actually there are also many aspects outside the business that need to be considered for business owners. In addition to the marketing and operational factors of the business, the business legality aspect also needs to be taken into account in order to avoid our attempts to get stuck in a dispute of actions against the law or breaking the rules.
16. Complete the Required License
Business licenses are of many kinds. The business management process usually enters in one door at the Integrated Service Permit Center of the Local Government Licensing Service. Permission is divided based on the business to be performed. General permits such as buildings must have IMB, SIUP, TDP, NPWP and other specific permits from the relevant agencies. If your home business is engaged in a particular area such as health, it must be recommended by the Health Department, the livestock business should be recommended from the local agricultural and livestock service, etc.
17. Understand Taxes for Housing
Although only a home-based business, business owners should start to understand and literate about the taxes that govern home based business type of business undertaken. If confused, it is helpful to consult with the local tax office so that it can facilitate business owners to manage the tax budget. Understand also the Gap Tax Law that allows you to save tax costs but still in accordance with the provisions of applicable law. The more knowledgeable you are, the more likely you will be to save money. You can learn more about some tax deductions for home-based businesses.
Currently the tax has started to be managed by the local government that allows business owners more easily coordinate with local agencies. The tax results were immediately felt for infrastructure development and local business development.
18. Understand the Labor Law and Other Rules Related to Your Business
The development of a home-based business can depend on good employee management. Make your employees feel at home working so they can be productive in developing the business. Employees will feel comfortable in working if the company where he works following the provisions set forth in the Labor Law. In addition, note also local local rules in the form of Local Regulations from the relevant agencies under the authority of local government. Public-related home businesses, having employees working from home, or having non-standard working hours are at higher risk for legal disputes. In addition, employees also feel uncomfortable working in this environment.
Every rule that is determined by the government is always a stage of examination from the relevant agencies. Prepare yourself for this kind of examination. It could come from the tax office or the local manpower office. If your business involves handling food, hazardous materials, then also complete the business license from the relevant office.
19. Home Design Like an Attractive Office
In general, the house has a living room, a bedroom, and a living room. Much different from the office that contains more workspace employees. If you are doing business from home, then the design of the house should also be changed into an office that is tailored to the type of business that is run. If in the form of a business of selling finished products, means display room for exhibition products should be prioritized. If the business in the form of processing of finished goods, then the production room should be a top priority. If more effort into the affairs of online product marketing, then the staff work space is comfortable with the online network smoothly into a priority scale. So just adjust the form of the room with the type of business that is run.
Funding Your Home Business
Business of course need capital. Capital can be derived from the initial capital deposit from the business owner or if it has expanded could be in the form of additional capital from bank debt. Keep in mind that business owners should only owe to the bank if the business is already running and never start a business from scratch with capital from a bank loan.
New business is very risky to failure so do not to sacrifice bank loans as a guarantee of the continuity of the new business. If it fails your guarantee can be confiscated and your good name will be damaged in credit history at Bank Indonesia. Then the solution how? Here are some alternative places that could be your business funding solution.
20. Credit Card
Actually, using a credit card as a venture capital is a silly step. Why is that? Because the purpose of credit card issuance initially is as a tool of payment without the need to bring money. The term is currently known as cashless money after the BI campaign on the use of non-cash transactions to facilitate and make comfortable transactions.
As the business grows, credit cards have many variations of products offering a wide range of facilities. One is the offer of unsecured loan products. This product is actually very attractive from the quick side of liquid funds, easy and unconditional and unconditional unconditional. Many home-based business owners have been tempted by this product. But keep in mind, this product is only suitable for emergency fund needs not for business. Let's see how expensive the flowers are set for this product.
Then how the benefits of this credit card related to business capital? The solution that can be used is a 1 month payback system or at least 40 days paid off. Business owners can look for suppliers who serve the purchase by credit card or online transactions with credit card. From here, business owners can play from the card's printing date and due date. Purchase of goods after the print date will be entered in the following month. This can be used to adjust the payment distance can be up to 40 days. Have you ever tried it? For credit card players this is common, for beginners, just try to study your card billing cycle and take advantage of this 30-40 day no-interest payment period.
21. Looking for Corporate Grants
Many state-owned companies that currently have a business built. This effort is usually in the form of funding with a light interest. Or if possible, home business capital can also be obtained from corporate grant funds, both public and private companies. The form can be in the form of CSR funds. Keep in mind that big companies usually have their own budget or budget to help build the economy of the community. Distribution of funds through the Division of CSR (Corporate Social Responsibility). For technical channeling of funds usually in the form of event competition or race. The most widely held for students in the form of start-up business. Through the event, opportunities for prospective entrepreneurs to get additional funds wide open.
22. Establish Cooperation in Shares of Results
The current revenue share is very popular in the community. This concept usually begins when a person has a business that has been running and need business development in the form of capital. Want to borrow to the bank, but constrained about the guarantee of funds, feasibility analysis, or even afraid of expensive flowers. The solution that business owners usually think about is offering cooperation in the form of profit sharing. If you have friends or relatives who share the same interests and want to make it a business, this can be an option. The form of business cooperation can only provide assistance in the form of capital, or it may be helpful also to the daily business operations. Things to note is the composition of the results to be made when the profit and what if the loss condition. Both parties must agree on things like above so that no one feels harmed. If possible the agreement should be made a written agreement to anticipate if something happens in the future.
23. Finding Investors
The concept of venture capital from investors is actually similar to the results for the above but for large scale. It also helps us to get funds from third parties efficiently because business owners are not exposed to interest expenses. The difference with the concept of profit-sharing cooperation, investors usually only provide capital in the form of funds without participating directly in the operational. The general provisions in this investment model cooperation are relatively the same as the above, things such as distribution of results or other agreements must be made in the form of a written agreement so that both parties no one feels aggrieved when something happens in the future.
24. Applying Business Loan to Bank or Cooperative
Banks and cooperatives are the ultimate solution for home-based business owners. If your home-based business management is professional, you should take a capital business in this way. Bank or Cooperative is the right place for professional business capital. Cooperatives are easier in the financing process than banks. Terms and interest is also relatively lighter. But usually the loan ceiling is given in the form of small and short term. You must make a proposal or business profile in a form that conforms to the bank's standards.
Note also your ability to return the bank loan or cooperative usually ranges between 8-10% per year. Keep in mind, this business capital solution through banks and cooperatives should be the last option because interest and repayment obligations can be an obstacle for new businesses starting to run. Make sure your home business is running ideally at least three years and then just apply for a loan to the bank.
In the application of business capital to a third party, especially a professional institution such as a bank, the business owner must design his business profile as well as possible but still using correct and accurate data. Attach a business profile in terms of Financial Benefit, Macro Economy Benefit, and Social Benefit received by the public in relation to your business.
Home Based Business Must Be Technology Literate
Although still on a small scale, home-based businesses should still use technology as part of their operational activities. Technology can simplify the process and improve the competitiveness of home business. Some of the following technological devices could be a consideration of the development of home-based business in the future.
25. Online Communication
Online communication can be in various forms ranging from BBM, WhatsApp, Yahoo Messenger, Skype, Facebook, etc. If you are familiar with some of these applications, then the cost of communication can be saved, especially if the home business is relying on field marketing power that requires the intensity of communication with high frequency. Just because your business is home-based, does not mean you have to be stuck at home. A smartphone can help you run your business from anywhere. Smartphones can also create highly supported flexibility and accessibility. Face-to-face communication or by phone can be done.
26. The Right Production Machine and Software Support
Production machines for business scale are done from home of course still in the form of simple. This is very common, which is important not to make home production business done manually. If the production machine already exists, you should start investing to improve the competitiveness of home business.
In addition to production machinery, software or software support is also strongly support the performance of home-based business. Using project management software can help everyone involved have a common understanding of the project. With the support of software tools, we can set the priority and efficiency of managing the project.
27. Electronic Devices
Try not to record the home business in paper form, because it is prone to damage, lost, etc. Make sure all business logs, transactions and communications are done in the form of electronic or digital data. Here, home-based businesses need supporting devices such as computers, scanners and other electronic devices. Fax machines and fixed line phones are now widely abandoned and replaced with scanners, email and smartphone applications.
Maybe you've heard the term Cloud-based technology. Currently the work done from home both production and digital projects have led to this technology. Project-related data and information is stored on a server from the provider and can be shared by all parties related to the business. Work monitoring sheets are also available on the server. Some services from Google Drive, Google Sheet already accommodate these needs.
Marketing Your Home Business
Any business that, marketing is very important. If the business is still small, then marketing can become more important for a home business. Marketing costs borne by the company can reach 70% to 80% of total production costs. This huge marketing cost is triggered by the cost of advertising in large print and electronic media. In addition, often a product will be easily recognized and liked by the customer if an ad is served using a well known ad star. Famous artists are usually used. Though not necessarily the quality of the product is better than the products that do not use the famous artist. Effective marketing does not have to be expensive, it is important that the business owner must have a target, how much rupiah is spent and how much rupiah to earn. Here is a method of home-based business marketing that can be tried:
28. Use Free Marketing Tools
Marketing is a key new business that has no name in the community. There are many ways to do product marketing, from free to expensive. For free marketing today, technology has a lot to play in it. Some of the following free marketing techniques you can try:
- Internet
Currently there are many sites that offer free advertising. It can be a classified ad or forum or something else. Newbie business owners can try this way. The more products advertised in some free web advertising, the more your business product will become known.
- Supermarket
If the business product is related to the traditional community, then marketing with spread brochures in the market can be an attractive alternative. Not infrequently the beautiful SPG used to attract prospective buyers.
- CFD
Car Free Day event is now popularly known by the public. Several cities every Sunday to apply Car Free Day (CFD). Business owners can market their products through this event. CFDs are a lot of people visited make a lot of companies glance here. Small and Medium Business Actors (SMEs) are also many who market their products here.
- Event
Some places such as crowded celebrations or certain events can also be used as a free marketing event. Usually associated with religious holidays or national holidays. For example, the celebration carnival August 17, or tourism activities organized by the local government. There are also some areas that sometimes hold market shock, many business actors ranging from SMEs to large companies utilize this. One of them is in the Sunday Market shock market in Manahan Solo, Central Java or Sunday Morning (Sanmor) UGM Yogyakarta.
Please note that currently about 500 million people have a Facebook account. A very lucrative opportunity in terms of target market to be targeted. You can use Facebook to promote your product for free. The most commonly used method is to create a fan page on Facebook. Promote your page to groups you follow. Frequently make the status of your product interesting. Upload photos of your product so it's more easily recognized by Facebook users.
The ease of Twitter in marketing the product is the feature ngetweet, and follow. Follow (follow) various accounts on Twitter. You can look for followers (follower) that many. Marketing is much easier to spread by way of chain messaging through this twitter account. Make frequent interesting tweets so many people read and re-retweet (RT) your tweets.
- Youtube
Marketing will be more impressive if done through interactive video. Make a video about your product and upload your video on Youtube. Gartis and easy to access by youtube users. Should the video be made as attractive as possible with images or photos and music that support your product promotion. You do not have to use famous artists. Family members can also be starred on this video. It will look original and natural.
- Blog
If you hobby writing on blog or website, promotion in this place also interesting to do. Blogs are the way many businesses do to market their products. Those who do this are usually SMBs or home-based businesses. Post articles that are interesting about your product and do not forget to close with the invitation to buy the product. Also do not forget to upload photos or videos that support. Design your blog as attractive as possible. Make frequent articles about ads from your product.
29. Use Tiered Marketing
Many-tiered marketing is known as MLM (multilevel marketing). His method by recruiting a marketing agent with bonus system and success fee. From this agent spread promotional products through word of mouth. The key to success here is the role of agents in marketing the products sold. But beyond that, if your product is qualified and satisfying the customer, then the customer will personally tell this to someone else to try your product.
Tiered marketing can also be started from online trading sites that offer reseller system. Promote your products on some online selling sites that are currently popping up on the internet. Because online, then you need to be vigilant also advertise on this site. Do not let you be fooled.
30. Create the Right Design
The power of advertising lies in the frequency of appearing in the media and in good design. The ad has now changed its function into a form of persuasion, so people who see the ad can be moved to buy or at least get to know more about the product or service offered. Make the ad as catchy as possible that makes the ad readers instantly remember your product as a result of the strong design embedded in the ad. Effective advertising design stems from a clear project objective. So, set from the beginning the main purpose of the ads you will make in terms of messaging, segmentation, and also interesting views. An attractive design will make your ad easy to remember by the reader and if one day he needs the product, then what he will do is look for it from a design that is easy to remember.
"Just Begin!"
The key description of the success of the above home business lies in several important supporting factors to do. To start a business, only one should be a guide, which is "Begin Only." Once the business begins to run, then what to do next by the business owner is to keep customers loyal to your product, which they can do effective marketing for opening new customer opportunities. Employees with good skills also have an important role to play. The process of getting good employees can start from the right recruitment and ongoing employee development.
Do not forget that one of the factors that add to the competitiveness of your home business is the optimal use of technology. In addition, employees who run businesses should also be up to date with the latest technology. In addition, in order to avoid disputes against the competent authorities, business owners should pay attention to and comply with applicable rules such as provisions on taxes, labor rules, and so forth. Lastly, make the product identity very interesting and easy to remember. Good luck.